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Ben Hasskamp

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Content Strategist. Novelist. Jerry O'Connell look-a-like.

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Ben Hasskamp

  • Home
  • Experience
  • Writings
    • Thought Leadership
    • Essays
    • Letters
    • Short Stories
    • Novel Excerpts
    • Buy the Debut Novel
  • Contact

Enterprises Are Embracing AI. But Can They Secure it?

May 20, 2024 Ben Hasskamp

AI applications are vast and varied: we’ve seen everything from intelligent customer service chatbots, AI-powered language processing tools, and even bespoke machine learning models for business analytics. But if there is one glaring hole that has emerged as more enterprises utilize AI, it’s the critical issue of security.

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The Secrets to Sustainable Success

May 15, 2024 Ben Hasskamp

In the sustainable infrastructure industry the adage “What we’ve been doing has been working” resonates loudly. And for some, it’s true. But not only is it not sustainable, it’s wholly inefficient and unnecessarily costly. 

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The Gig Economy Goes Beyond Uber and Lyft – But We Still Need a Way to Safeguard Independent Workers. Here's How.

June 21, 2023 Ben Hasskamp

From delivery drivers and freelance bartenders to catering servers and stadium attendants, gig work offers flexibility and autonomy to millions of workers worldwide. However, while this type of work offers freedom and flexibility, there still comes a need for adequate protection and support for these individuals. 

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What In-Store Experiences Look Like In A Post-Pandemic World

October 5, 2022 Ben Hasskamp

When the pandemic hit, dozens of industries suffered from its effects. Particularly affected was the retail brick-and-mortar industry. As retail sales plummeted, in-store visitations slumped, and browsing all but became a thing of the past, many wondered if the in-store shopping experience was extinct.

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The History Of Brick-And-Mortar Retail (And What’s In Store For The Future)

August 16, 2022 Ben Hasskamp

The history of brick-and-mortar retail dates back as far as people have been selling products to other people from a physical location. When we think of the modern age, we think of general stores, the primary retail experience that served communities living outside of cities in the 1800s. The general store carried everything someone could need in one location—though the experience was more utility than anything and very different from the specialty shops and urban markets of the city.

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These Consumer Trends are Defining the Future of Brick and Mortar

July 19, 2022 Ben Hasskamp

What do Sports Authority, HHGregg, Circuit City, and Tower Records all have in common? They’re all once-great American retailers that slid into irrelevance and, eventually, nonexistence. One could argue that these organizations lost the pulse of the consumer, failed to pivot to sustainable verticals, and met their demise as a result.

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Brick-And-Mortar Shoppers Have Spoken: Offer Great In-Store Experiences Or Kiss Customers Goodbye

May 16, 2022 Ben Hasskamp

Those who portrayed brick-and-mortar stores as a relic of retail’s past have had to backtrack in a major way. Once regulatory restrictions allowed shoppers to visit physical stores once again, brick-and-mortar store sales grew faster than e-commerce sales for the first year in retail’s recorded history. Still, practitioners of brick-and-mortar must not take their own staying power for granted.

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Embracing the Future of Digital Transformation: The Next Wave of Working is Here

October 22, 2021 Ben Hasskamp

Like many companies, DroneDeploy was born out of a simple but powerful use case: stopping rhino poachers in our home country of South Africa. And over the company’s last 11 years, we saw use cases expand across dozens of industries, spanning over 200 countries. As the software matured, our customers developed more efficient processes, sped up their operations, improved yields, all while keeping workers safe.

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Five Myths of College Debt

March 4, 2019 Ben Hasskamp
Cartoon by John Fewings

Cartoon by John Fewings

As postsecondary education costs continue to soar, students are increasingly met with challenges about how to pay for college, and it can seem heavily burdensome to take on debt in order to meet tuition.  But smartly utilizing student loans can act as an investment for your future—and investing in your education can improve your odds of graduating, create boundless career and financial opportunities, and protect you from defaulting on your loans.

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Why Millennials Will Save America

December 21, 2018 Ben Hasskamp
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From the moment Mr. Trump announced his candidacy back in 2015, up until the day of the election, many of us Millennials were complacent.  Our numbers were particularly stagnant when it came to voter turnout.  We quit going to rallies.  We didn’t caucus, we didn’t fundraise, we didn’t door-knock.  In short, we were lazy. 

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San Francisco's Got A Money Problem

October 17, 2018 Ben Hasskamp
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The late San Francisco journalist, Herb Caen, once said, “One day if I do go to heaven...I’ll look around and say, ‘It ain’t bad, but it ain’t San Francisco.’”  And, for the longest time, he was right. 

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The Sad Ballad of Rudy Giuliani

February 7, 2018 Ben Hasskamp
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Giuliani, speculated by many to be the next Secretary of State before removing himself from contention, said, “When (Trump) first announced it, he said, ‘Muslim ban.’  He called me up.  He said, ‘Put a commission together.  Show me the right way to do it legally.’”  Giuliani, who himself has a difficult relationship with legality, took almost grotesque pleasure in relaying the details. 

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Where Has All The Money Gone?

March 1, 2017 Ben Hasskamp
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Today, the banks are bigger than ever, 45 million people (or 14.5% of America’s population) live below the poverty line, and the rich only seem to be getting richer. Tonight’s main story pertains to the world’s unequal distribution of wealth.

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The Media's Fickle Friend: Donald J. Trump

February 21, 2017 Ben Hasskamp
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The press has often had a tumultuous relationship with political figures.  Back in the early 18th century, in the British American colonies, newspapers were steadily growing in popularity.  And, as readership was expanding, editors found their readers responded favorably to satirical criticisms of local governors. 

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The Many Lies of Donald Trump

January 26, 2017 Ben Hasskamp
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We've got a lot to cover.  And, while we’ve never been a huge fan (or even, “tremendous” fan) of lists, we feel bullet points are the best way to tackle what can only be described as a chaotic, manic, inexplicable first week of Mr. Trump’s presidency. 

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The Band of Uninformed Experts

December 19, 2016 Ben Hasskamp
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Let’s face it, we have become a country of uninformed experts.  We managed to callously create a society based on the foundations of misinformation and deceit.  Many of us have not only blindly accepted this, but have willingly perpetrated it. 

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