Experience

 
 

A cross-functional content leader with 15+ years of experience across various industries including B2B, SaaS, cybersecurity, data analytics, workforce management, and healthcare. 

RELEVANT EXPERIENCE:

Palo Alto Networks, Santa Clara, CA, Head of Global Content

  • Led executive thought-leadership programs which influenced $2.2B in bookings across 1,700 accounts and contributed $4.6B in quarterly pipeline.

  • Editor in chief for Perspectives, Palo Alto Networks C-suite thought leadership hub, responsible for content strategy and unifying the executive voice defining the company’s brand narrative.

  • Partnered directly with C-level executives to craft bylines, keynote remarks, and panels that secured top-tier media coverage and elevated the company’s presence in boardroom-level cybersecurity conversations.

  • Launched innovative storytelling formats (magazine issues, cultural film retrospectives, CXO interview series) that blended rigor with creativity and broke through industry noise — mirroring newsroom-style creatives.

  • Shaped content strategy to support enterprise motion, translating complex technical/security concepts into compelling narratives for CIOs, CISOs, and boards, while still nurturing the builder/developer audience.

  • Used data-driven insights to refine content and distribution strategies across channels.

  • Pioneered AI-assisted editorial workflows to accelerate content development and experimentation, balancing rapid-response storytelling with deep narrative building.

Nowsta, New York, NY Director of Content Marketing

  • Analyzed and optimized campaign performance metrics, driving a 20% improvement in engagement.

  • Executed gated content campaigns, improving lead generation by 38%.

  • Collaborated cross-functionally with C-Suite to craft compelling content aligning with pipeline goals.

  • Spearheaded PR initiatives and communication efforts to heighten brand awareness.

  • Oversaw corporate social media channels and executed comprehensive social media strategy.

  • Coordinated the development of key brand and cross-portfolio content assets—including high-quality articles, whitepapers, blogs, press releases, email marketing messages, case studies, presentation content, survey reports, and web copy.

Raydiant San Francisco, CA Director of Content Marketing

  • Created and executed ABM campaigns which saw a 38% increase in conversion rates.

  • Spearheaded thought leadership initiatives with executives, enhancing brand visibility and industry influence.

  • Created end-to-end content-driven campaigns for both product and sales leaders.

  • Crafted brand identity, pillars, and guidelines, strengthening brand consistency and appeal.

  • Executed rebranding initiative and implemented updates to digital pages and social channels.

DroneDeploy San Francisco, CA Senior Content Marketing Manager

  • Managed a high-performing team of content writers and marketing managers.

  • Developed email marketing campaigns resulting in a 25% increase in qualified leads.

  • Worked cross-departmentally with events and comms teams to launch DroneDeploy Conference.

  • Wrote and edited multiple keynotes by collaborating with CEO, CTO, CPO, and CCO.

  • Managed content calendar and integrated campaigns, enhancing lead nurturing and engagement.

CVS Health Oakland, CA Content Manager/Marketing Advisor - Strategic Proposals

  • Wrote and submitted a variety of Request for Proposals (RFPs) across industries and product offerings, demonstrating expertise in technical content creation and project management

  • Executed content initiatives to ensure alignment with strategic objectives

  • Assisted with company-wide messaging and narrative frameworks to support company mission

Skills: Narrative Development & Editorial Strategy • Executive Communications & Thought Leadership • Integrated Communications (PR, Content, Social, Internal) • Video & Social Storytelling • Brand Positioning & Reputation Management • Cross-Functional Team Leadership • Content Engines & Creative Campaigns • Strategic Messaging Frameworks • Enterprise & Product-Led Growth Storytelling • Data-Driven Content Optimization.

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